My current position.

With our main tutor leaving not long before our last day, it has been very hectic as it turned out she had not mentioned a vital assignment we were supposed to have been given. So my current position is to complete 3 different components in for 2 weeks time! This is where I need to put my organisational skills to the test! Thank fully after many red bulls over the weekend I managed to clamp down and complete the first component, my PPD file. Now I must begin the second, my essay. This will be extremely excruciating for me, I am an extremely visual person, I take notice of images, colours and shapes around me. Now where do I begin with words?! Hopefully when I next update this blog it will be done!

Just on a good note, I will leave you with a TV advert created by Adam & Eve called 'never knowingly undersold' I saw this today which I think works really nicely. It is for John Lewis to communicate it's lifelong commitment to customers. I think it is a very successful advert in my opinion, as there are not any adverts at all that I can remember from this brand, and this one has stuck in my mind, it seems to give a very reassuring, warm tone of voice. Take a look and see what you think!

http://www.youtube.com/watch?v=zMtyOCoqHTk

Digital Skills

On Thursday the 22nd I came to the end of AD107 Digital Skills. Fortunately I can honestly say it was thoroughly enjoyable, contradicting my original thoughts on the project. I rarely admit I am wrong, so here's a first. This whole module was basically set to prepare us for industry, because lets face it, these days you'll get no where without skills on Photoshop, Imovie and so on. So this is why I was dreading this module, although I'm not completely rubbish with these programs, I'm not the best at all, so I thought this module was going to be excruciating! We were given the task to compile a research file on Digital Skills, and an Imovie on 'Greed'. For the Imovie I worked in a group of three, me, Amy and Johnny. I think we all worked brilliantly together, with constant equal input and the same determination in producing work we were pleased with. I was very pleased with using Imovie, as it was the first time I had used it and I feared it would show that! We all wished to show 'greed' in a much more creative way, and I feel using the monopoly table played on how life is a game of greed. You can win money, you can loose it. Take a look, and see what you think!

New York, New York!

Last week I returned from New York. Travelling for over 10 hours on the way there, I thought nothing would wake me up, or make me shake out of the travel grumps! But when we arrived at JFK airport i sharp sat up! Even the first bus ride to our hotel told me I would experience something totally different to what I had expected. Before I arrived I only knew New York on the TV, the amazing lights, magical feeling, the city that never sleeps. But I never thought that everywhere I looked would live up to this ideal. I can honestly say I fell in love with New York. I felt the culture was so rich, the advertising was so dominant, and the people were some of the nicest I've met. We visited two agencies over there, McCann Erickson (http://www.mccannny.com/), and DDB (http://www.ddb.com/). While I found both trips very interesting I found DDB more appealing, it seemed less intimidating, more fun, and while we received talks from the creative staff, I found myself visualising myself there more and more! This was when I decided, I want to crack New York. Not only do I feel advertising in this fantastic place would be amazing, the possibility to see your creation in the middle of Times Square in lights does not cease to entice me there but I also know I would just love to live there. I never never felt so relaxed walking around somewhere so far from home. On our way back home, although very dramatic, I felt so sad! Knowing that although I would return to New York, it may be a while until I am able. Back in Newcastle now it has only reinforced what I was thinking throughout the trip, I will not be satisfied until I am working and living in New York!