New Specsavers ad.

This week while watching the TV i came across the new Specsavers Ad. On first glance I thought it was another 'The Lynx Effect' ad, but that was the whole point, it was mimicking a previous ad of women running on a beach to a man spraying himself in Lynx. The Specksavers version used this same set, but then when the women arrived at the man, he put on an awful pair of glasses, to which they all ran away and the strategy line appeared. Specsavers cleverly combined their strategy line 'Should've gone to Specsavers' with Lynx's strategy line to create 'The should've gone to specsavers Effect', with permission from the owner of the Lynx brand, Unilever. The ad was created by Specsavers in-house creative team Simon Bougourd and Neil Brush. I think the ad works really well, it ties in well with their current humorous campaigns so stays on brand, and they have essentially used some of Lynx's popularity but in a polite manor! It's refreshing, light, comedy but still clever.

Check out the ad...

http://www.youtube.com/watch?v=x89xAXHd2l8