Sunday, 28 March 2010

The advertising game

Recently me and a few friends have been playing 'the advertising game'. Just while watching the TV. Its a funny game, sometimes I tend to think that it's only advertisers or advertising students who get overexcited about adverts, but I am completely wrong. I saw a competitive war brake out before my eyes of dispute as to what advert was what. Below are the rules:
1. You win a point if you guess the name of the ad before anyone else
2. You cannot name an ad if the name appears on the screen or is spoken already, it MUST be before or a point is deducted
3. You can steal a point from another player if you are able to name the song name.

These are rather simple rules, and it is these rules that do allow for a really fun game. I found it interesting seeing how many adverts you do subconsciously take notice of, I even found myself shouting out names of many of those terrible 'cash my gold' ads! While the game is a bit of light hearted fun, it's intriguing to learn what trademark features make up an ad for a certain brand, what names you accidentally call out for some ads that look similar to others and quite basically who remembers which adverts! You can rapidly see which ones work as to how many people try to grab the point. If I ever loose my excuse is always that I only spend my time looking at good ads!

I will be leaving for New York tomorrow for the week with college which I can't wait for, just to see how the city works, and how the agencies operate over there...I shall soon see if I'm able to play the 'advertising game' over an 8hour flight to bide my time!

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