With the recent mess-up with deadlines, projects and tutors it is more than acceptable to admit everybody in the class in under complete stress. Thankfully my live brief is almost complete for The Body Shop, but some adjustments do need to be made. I have been adjusting my PPD file all today and it appears to be crunch time. Working under the circumstances of our tutor Alison leaving and her not informing us on several aspects that were needed a.k.a. PPD and Digital Skills (to my horror). I have unfortunately not enjoyed the course these last few weeks, which is very unusual. I am more than aware on the hectic, short deadlines I am to expect in the Advertising industry, but at least I will be able to organise them there. I feel almost frustrated at the moment that I do not have the time to put my usual efforts into my projects. I just hope that everything turns out well.
On a more positive note... One of the first ad's out to promote the BBC showing the 'World cup from the Rainbow nation' a.k.a. South Africa I have to say intrigued me in comparison to the usual World Cup ads. It was created by RKCR/Y&R and its aim is to show the country's heritage along with the diversity of the competing countries. I think it works very well. Being a person who does not get very excited by football at all, I felt the excitement in this ad. It made me want to watch the football, and think I would experience the culture of South africa through this. Now I know through experience that football will still bore me if I put it on the TV, but the ad has in some way fooled me into thinking it will be something more, a better kind of football. That for me, is a successful ad.
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