McDonald's - Baby

TBWA created this new TV ad for McDonalds. It will be part of a campaign to demonstrate the lengths the staff will go to make a simple trip to McDonalds memorable. It features a new Father trying his hardest to order a breakfast meal while trying not to wake his baby through stopping the movement of the car. I think the ad does what it's supposed to, it is a nice, feel good ad which does make me genuinely think all of the staff at McDonalds are some of the most considerate. So in that respect I think it works very well. But one point I felt stuck out like a sore thumb after watching it a second time, the Father had taken all this trouble to not wake his child, but then he puts the kid at complete danger by taking his hands off the wheel while the car was in motion to grab the McDonalds meal from the window. Call me silly, but isn't putting his child in danger slightly worse that waking the child up?! Maybe it's just me! See what you think: