The end of the year is looming.

I am now currently working on my final brief. The live brief for The Body Shop. The brief asks us to create a campaign to re-establish their position in the market as the original pioneer of ethical beauty. They want the campaign to embrace the tone of voice from Body Shops past. So myself and my partner have done research into the works of Anita Roddick. As the original founder of The Body Shop, she found inspiration from travelling the world, seeing the beauty routines of different cultures and bringing them into her products. She seemed to be a very inspirational, strong woman and cared very much for those less fortunate along with the planet. Beginning charities to raise awareness for AIDS/HIV, domestic violence, Greenpeace, and for those less fortunate in third world. The products used today contain ingredients from all over the world, providing fair jobs for people in these places and putting food on their tables. It is this background that has made me and my partner feel we have to bring the advertising back to these roots, and create a campaign that focuses on these aspects once more. From looking at the advertising from The Body Shop's past it seems they have slowly started to loose their identity. Hopefully by next Thursday we have created the campaign which sufficiently brings The Body Shops true identity back to life.