D-Day

Our deadline is tomorrow Friday 14th May. If I'm completely honest, without swearing, I am bricking it. My PPD is complete with amendments made to bring it up to scratch, my essay is complete, but now this live brief is testing my patience. Me and my partner have created our campaign along with full development for The Body Shop, or rather we had created it. Diving in without a thought, and with the mass workload, I am aware the quality would not be up to scratch. But when we asked the opinions of our peers I was not prepared for all the negative comments. Fear sunk in as I knew what they were saying was completely correct, but I didn't think there were enough hours in the day to go back to the drawing board. The thing is that I am a perfectionist, and I could not let this slip. In the industry this would be no excuse either, so I figured why not begin the sleepless nights now and attempt something much better. Fortunately my partner has the same outlook, which is why we work so well together, and provide motivation for one another. So 3 campaigns later we feel we have created something much more successful.

Our strategy being 'Leading the way to ethical beauty'. I think this is a positive line which meets the brief. Along with this strategy we have decided to create 3 poster campaigns, featuring a trail of the ingredients leading up to the product. For example one would be a trail/path of cocoa beans leading up to a tub of The Body Shops Cocoa body butter. It would be used on a plain white background, with the strategy along the bottom and the logo. I think this campaign has been more successful than other ideas, containing a simple yet clear concept and only hope our hard work will show in the final result. We have also created some ambient which would run in conjunction with the ads. I better get on drawing these up now, fingers crossed for tomorrow!

I can honestly say my first year at college has been interesting. I feel I have developed my skills in many areas. Although there have been hurdles to conquer, while difficult at the time, they have taught me that I can never get too comfortable or lazy, because life isn't plain sailing, and advertising certainly is not. Although one thing is for certain after all my efforts, I know I want a career in advertising and I have a genuine passion for the industry.

On my last note for my first year at college I will leave you with a couple of ads I found interesting.